Advertising Increases Awareness, Perception of
Wellspring Partners LTD

Client:
Wellspring Partners LTD, the market leader in providing performance improvement solutions for hospitals.

Situation:
Wellspring Partners had built a successful practice by providing excellent work for its clients, and leveraging those positive relationships into more business. But Wellspring Partners also understood that to grow more rapidly, it needed to increase awareness and perception in the marketplace.

Solution:
Working closely with Wellspring Partners senior management, L. Stern & Associates:

• Developed an advertising plan to increase awareness and perception

• Aggressively negotiated discounted pricing for premium positions in several publications, resulting in six-figure savings

• Created advertisements centered around case studies of successful client engagements

Results:
The campaign produced the following results, based upon readership studies from the largest of the publications:

• An increase in awareness (familiarity) of 44% among likely purchasers of its services (with awareness 27% higher than awareness for its leading competitor)

• Consistent increases in product perception (ratings), including product quality, sales/service and overall impression (outperforming its main competitor in all categories)

• Consistent increases in ad perception, including attention-getting value, message clarity and informational value (outperforming its main competitor in all categories)

• Consistent increases in the percentage of readers who read the ads, with the readership percentage double that of its main competitor’s ad.

“L. Stern & Associates did an excellent job getting Wellspring Partners’ name ‘out there’ from both a creative and a media buy perspective. Thanks to its efforts, our brand is now well known in the industry.”

David M. Shade, Principal and Chief Executive Officer
Wellspring Partners, LTD

For more information on how L. Stern & Associates can mean more business for you,
call us at 847/205-1936, or e-mail us at info@lsternmktg.com