Launching a New Product for a Global Healthcare Company

Client:
A global healthcare company

Situation:
The company wanted to introduce a new product into the hospital setting, and was tasked to implement it in a 12-month period. This required a full development effort. The company lacked appropriate internal resources, so it retained L. Stern & Associates to lead the effort.

Solution:
Working closely with management, L. Stern & Associates did the following:
• Directed Voice of Customer research to identify the optimal product and pricing

• Led development of claims and packaging

• Worked closely with product management office to keep the project team focused

• Worked with internal marketing team on implementation

Results:
• The product was successfully brought to market in the required timeframe

“L. Stern & Associates’ efforts were invaluable in getting this product out in record time. Specifically, Les’ abilities to keep the project moving and team members on task were critical to our success. His efforts also allowed me to focus on other key corporate initiatives.”

Director, Global Marketing

For more information on how L. Stern & Associates can mean more business for you,
call us at 847/205-1936, or e-mail us at info@lsternmktg.com