Michael Jordan’s recent $8.9 million victory against a grocery store chain for using his likeness without his permission provides an opportunity to reinforce many lessons about your brand (above and beyond don’t use a celebrity without his/her permission). For more information on how L. Stern & Associates can mean more business for you, call us at 847/205-1936, or e-mail us at info@lsternmktg.com.
“My name is Joel Goodson. I deal in human fulfillment. I grossed over eight thousand dollars in one night. Time of your life, huh kid?”
That, of course, is the concluding line from “Risky Business.” With that line Joel, played by Tom Cruise, announced the results of his high school entrepreneurial project.
“I deal in human fulfillment.” Those of you who ... Read MoreFor more information on how L. Stern & Associates can mean more business for you, call us at 847/205-1936, or e-mail us at info@lsternmktg.com.
A few weeks ago, a client had somebody post a vicious, inaccurate post on its Facebook page. The client and I discussed what to do, but before we could take any action his customer called and removed the post after she realized she was wrong. However, we were prepared to keep the post up and respond online.
A few years ago, ... Read MoreFor more information on how L. Stern & Associates can mean more business for you, call us at 847/205-1936, or e-mail us at info@lsternmktg.com.
Over the last few months, Viagra has broken the mold for erectile dysfunction (ED) drug advertising. For years, the ED brand ads were remarkably similar. Men in at least their 50s doing various things talking about their ED, or couples in at least their 50s looking lovingly at each other. Most of the couples appeared to be middle class to ... Read MoreFor more information on how L. Stern & Associates can mean more business for you, call us at 847/205-1936, or e-mail us at info@lsternmktg.com.
Market research is incredibly important for any organization…large or small. But so many people do market research wrong, whether it is large companies spending hundreds of thousands of dollars or small businesses conducting no-cost or low-cost online research. Then the market research becomes useless. So here are some simple rules to follow.
1. Know what you want to get out ... Read MoreFor more information on how L. Stern & Associates can mean more business for you, call us at 847/205-1936, or e-mail us at info@lsternmktg.com.
First of all, the headline has nothing to do with Pete Carroll’s bizarre play call at the end of the game that most likely cost the Seahawks the Super Bowl. But after watching and being thoroughly underwhelmed by almost all of the more than 50 ads I saw, and constantly writing dumb in my notes, Dumb and Dumber is the ... Read MoreFor more information on how L. Stern & Associates can mean more business for you, call us at 847/205-1936, or e-mail us at info@lsternmktg.com.
I like to poke fun at the Kellogg people (Northwestern’s B-school, not the cereal), given that I’m a University of Chicago Booth guy. In reality, the rivalry is friendly, and so it wasn’t surprising that Kellogg prof Tim Calkins came to Booth to talk about evaluating Super Bowl ads. What was surprising was that it was a Northwestern guy - and ... Read MoreFor more information on how L. Stern & Associates can mean more business for you, call us at 847/205-1936, or e-mail us at info@lsternmktg.com.