L. Stern & Associates, Inc.

Overall Grade: B-. Nothing awful, but nothing iconic either.  Except maybe the last ad I mention below. Best ad: Avocados from Mexico.  Funny and easy to remember.  Great branding.  And really strong statement of product benefits (can use them with more than chips). Runner up: Doritos and Mountain Dew combo.  I would like pretty much anything Morgan Freeman is in, and, ... Read More

For more information on how L. Stern & Associates can mean more business for you, call us at 847/205-1936, or e-mail us at info@lsternmktg.com.

Super Bowl ads for Sunday are going for about $5 million a pop for the privilege of being seen by around 110 million people.  Two things are certain: Some will succeed…wildly.  You will not only love the ad, but you’ll remember whose ad it is.  And, importantly, it inspired some sort of positive association with the brand. Some will fail…miserably.  For example, ... Read More

For more information on how L. Stern & Associates can mean more business for you, call us at 847/205-1936, or e-mail us at info@lsternmktg.com.