I was at a social event recently and when I explained that a lot of my time is spent on market research in the pharma industry, somebody said that drug companies should not be allowed to advertise, and that the money should be spent on research.
Last year, The Chicago Tribune ran an article asking whether drug ads help patients or ... Read MoreFor more information on how L. Stern & Associates can mean more business for you, call us at 847/205-1936, or e-mail us at info@lsternmktg.com.