Michael Jordan’s recent $8.9 million victory against a grocery store chain for using his likeness without his permission provides an opportunity to reinforce many lessons about your brand (above and beyond don’t use a celebrity without his/her permission). For more information on how L. Stern & Associates can mean more business for you, call us at 847/205-1936, or e-mail us at info@lsternmktg.com.
“My name is Joel Goodson. I deal in human fulfillment. I grossed over eight thousand dollars in one night. Time of your life, huh kid?”
That, of course, is the concluding line from “Risky Business.” With that line Joel, played by Tom Cruise, announced the results of his high school entrepreneurial project.
“I deal in human fulfillment.” Those of you who ... Read MoreFor more information on how L. Stern & Associates can mean more business for you, call us at 847/205-1936, or e-mail us at info@lsternmktg.com.