For more information on how L. Stern & Associates can mean more business for you, call us at 847/205-1936, or e-mail us at info@lsternmktg.com.
Eight Rules for Market Research
Posted On 24 Feb 2015 By Les. Under: Uncategorized.
Market research is incredibly important for any organization…large or small. But so many people do market research wrong, whether it is large companies spending hundreds of thousands of dollars or small businesses conducting no-cost or low-cost online research. Then the market research becomes useless. So here are some simple rules to follow.
1. Know what you want to get out ... Read More
Dumb and Dumber…And Other Super Bowl Ad Musings
Posted On 03 Feb 2015 By Les. Under: Uncategorized.
First of all, the headline has nothing to do with Pete Carroll’s bizarre play call at the end of the game that most likely cost the Seahawks the Super Bowl. But after watching and being thoroughly underwhelmed by almost all of the more than 50 ads I saw, and constantly writing dumb in my notes, Dumb and Dumber is the ... Read More
For more information on how L. Stern & Associates can mean more business for you, call us at 847/205-1936, or e-mail us at info@lsternmktg.com.