I like to poke fun at the Kellogg people (Northwestern’s B-school, not the cereal), given that I’m a University of Chicago Booth guy. In reality, the rivalry is friendly, and so it wasn’t surprising that Kellogg prof Tim Calkins came to Booth to talk about evaluating Super Bowl ads. What was surprising was that it was a Northwestern guy - and ... Read MoreFor more information on how L. Stern & Associates can mean more business for you, call us at 847/205-1936, or e-mail us at info@lsternmktg.com.